Pricing page redesign
Why it needed to be updated
Users struggled to understand the difference between the two models, which created friction at a critical decision point.
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Pricing felt unclear or overwhelming
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Users weren’t sure which option fit their situation
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Sales and support frequently had to explain the difference
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Ambiguity slowed decision-making and eroded trust
the updates
I reframed the pricing page around intent and use cases, rather than features or internal terminology
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The focus was on:
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Plain-language explanations
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Clear visual separation between options
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Real-world examples over abstract descriptions
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Reducing cognitive load at a high-stakes moment
Solutions
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Side-by-side comparison of Access vs. Curate
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Use-case–driven descriptions for each model
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Clear guidance on “who this is for”
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Improved hierarchy and readability
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UX writing that prioritized clarity over marketing language