Designing Dashboards
That Encourage Action
At EVA, I led the redesign of the core dashboard experience for two distinct user types; event planners and entertainers, each with different goals, emotional states, and definitions of success.
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The challenge wasn’t just surfacing information. It was designing dashboards that helped people feel oriented, confident, and ready to act, even in time-sensitive and high-pressure moments.
The Challenge
Despite having access to the right data, users weren’t taking timely action.
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Planners delayed responding to messages and offers
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Entertainers lacked clarity on where they stood
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Important tasks were buried
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Support teams filled UX gaps manually
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Key INSIGHTS
Users didn’t need more features, they needed guidance.
Clear prioritization, visible progress, and gentle nudges made a bigger impact than adding information.
UX Decisions
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Separate dashboards by user intent, not shared structure
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Frame tasks as achievable actions
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Introduce subtle behavioral cues (read receipts, response indicators)
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Use gamification carefully to motivate without pressure
Impact
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Increased response rates
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Faster message engagement
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Reduced time to confirmation
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Improved qualitative feedback around clarity
and confidence -
Fewer support interventions related to next steps
Designing for Two USER TYPES
Planner Dashboard
Designed for speed and decision confidence:
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Contextual “Welcome back” with urgent tasks
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Clear to-do actions for messages, offers, and contracts
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Status-driven event visibility
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Quick-reply communication tools
Entertainer Dashboard
Designed for transparency and trust:
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Clear overview of upcoming events, pending offers, and earnings
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Status-based opportunity cards
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Reduced ambiguity around response timing
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Easier access to messages and resources
