EVA site redesign
EVA is an online marketplace for event planners to connect with vetted entertainment for corporate and private events. July 2022 I joined the EVA team as the UX/UI designer and began my first major project, redesigning the design of the website.
Focus & Goal
utilize brand to enhance trust | create a user-friendly site | improve user engagement
Enhancing Trust
Brand Consistency to Build Recognition & Reliability
A cohesive brand identity—consistent colors, typography, and tone—signaling professionalism and reliability.
Icons to Improve Clarity & Usability
Icons to serve as visual cues that help users navigate with ease. Enhancing comprehension, making complex actions intuitive.
Unique Graphics to Create Personality & Authenticity
Custom graphics to differentiate EVA from competitors and add a human touch. Making the platform feel approachable and engaging rather than generic or templated.


USER-CENTERED DESIGN
Understanding User Needs First
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Instead of assuming what entertainers and event planners needed, you gathered direct feedback from both frequent users and internal employees.
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Using Hotjar analytics to see where users struggled, ensuring your redesign addressed real pain points rather than just aesthetic changes.
Intuitive and Accessible Navigation
Simplified the site structure based on user behavior data, ensuring entertainers and planners could easily find what they needed
Reducing Cognitive Load
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Introduced clear iconography and unique illustrations to guide users visually, making the experience more intuitive.
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Minimized unnecessary steps in key flows like booking, profile creation, and account setup, reducing friction.
Improve user engagement
Enhancing Onboarding with a Resource Center
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Created a dedicated resource center to guide new users through the platform.
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Included tutorials, FAQs, and how-to guides to reduce friction and empower users.
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Helped entertainers optimize their profiles and event planners navigate bookings more easily.
Informational Pages to Educate & Build Confidence
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Built educational pages explaining platform features, pricing, and best practices.
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Used clear, engaging content with visuals to make information digestible.
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Reinforced trust and transparency, encouraging users to explore and take action.
Encouraging Interaction with Support & Community
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Integrated self-service options to reduce reliance on support tickets.
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Encouraged users to ask questions, provide feedback, and engage with support tools to ensure they felt supported.


PRESENT AND FUTURE OF EVA
EVA is growing at a rapid speed which is super exciting to be apart of. Moving forward, our focus remains on:
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Educating Users: Expanding the resource center with interactive content, video tutorials, and user-driven FAQs.
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Iterating on the Dashboard Experience: A new iteration of the dashboard is in progress to further optimize usability and engagement based on current user behavior.
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Continuous Improvement: Regular testing, user feedback loops, and iterative updates will ensure that EVA remains a leading platform for entertainers and event planners.